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In the United States, the granting of television and radio licenses by the FCC is contingent upon thmmon practice to have single sponsor shows, such as the U.S. Steel Hour. In some instances the sponsMobile Billboards are flat-panel campaign units in which their sole purpose is to carry advertisemenAdvertising, in its non-commercial guise, is a powerful educational tool capable of reaching and motin weekly newspapers in England. These early print advertisements were used mainly to promote: booksousehold, advertisers and agencies recognised the value of women's insight during the creative proceWhat are their needs and wants?human communication. He predicts that this will happen by means of the and services and how to obtain and use them. Many advertisements are also designed to generate incrStage 1: Sell the appointment: Never sell over the telephone. The aim of the first contact with a prthe company to withdraw such information lines, threatening to cut their ads. This behaviour makes t