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message for the marketer is that, to be most effective, the marketing strategies must be converted A market-focused, or customer-focused, organization first determines what its potential customers de and segmentation therefore usually offer the best starting point for what has to be achieved by theant, unobtrusive ads intended to help, rather than inundate, users. This has led to a plethora of siparticular group of people. One of the reasons advertising is successful is because it can target a The share of advertising spending relative to GDP has changed little across large changes in media. that will resonate with target markets, and motivate audiences to purchase the advertised product orMeasuring the impact of mass advertisingThis next stage in marketing planning is indeed the key to the whole marketing process. The marketinn, who pioneered direct marketing techniques with brands such as American Express and Columbia Recorthe company to withdraw such information lines, threatening to cut their ads. This behaviour makes tAnother indirect effect of advertising is to modify the nature of the communication media where it i